30 Jun 20223 | Campaign

Behold the Snack Attack by ITC - An AI Campaign that’s crunchier than ever!

The brand urged the users to jump into the "Bingo! Tedhe Medhe Snack Attack" contest and share their wackiest snack time tales!


Are you ready to experience virtual snacking with the power of AI? Bingo! Tedhe Medhe added a twist to the virtual experience by curating an AI-powered campaign that combines Al technology with snacking to create an entertaining experience.


By embracing the brand’s proposition i.e. "Eat, Phir Repeat", Bingo! Tedhe Medhe invited users to share their memorable and quirkiest Tedhe Medhe hunger moments through its "Bingo! Tedhe Medhe Snack Attack" contest.


He winning entries were transformed into personalised Al-generated images, which were showcased on the brand's social media profiles. The users who owned the ‘Situationship’ space were on the receiving end of exciting prizes, gift vouchers and hampers.


The campaign spiraled out as Bingo! selected 10 winners every week from the Al images shared on social media, who received special prizes like engraved glass cubes, backlit display frames, and framed images.


Snack enthusiasts eagerly participated in the contest by posting their quirky stories in the comments of this post.Now that’s a snack to remember!