TERMS & CONDITIONS

ITC Bingo Mad Angles Red Alert! Space Launch CONTEST

 

Please read the terms and conditions (T&Cs) before participating in the Contest (defined hereinafter). 

 

You agree that by participating in the contest, you will be bound by these Terms and conditions (also “T&Cs”) and you acknowledge that you satisfy all contest eligibility requirements as provided herein below.

 

For the purpose of these T&Cs, wherever the context so requires, “You” or “Your” shall mean any natural person who is the participant in the Contest and “We” or “Our” shall mean ITC Limited (also, “ITC”).

 

Persons participating in the Contest shall individually be referred to as "Participant" and collectively as "Participants".

 

1. Scope of Contest:

a. This is a limited period contest (hereinafter referred to as "Contest”) sponsored and launched by ITC Ltd (hereinafter referred to as “ITC” or “Company”) for its ITC Bingo! product(s) (“Product(s)”). The Product covered under the Contest is “Bingo! Mad Angles Red Alert”.

b. Participants shall have to answer the Contest question – “Why was Bingo! Mad Angles Red Alert sent to space?” on the contest portals – the contest landing page (available at : URL Link) and the Bingo! WhatsApp Chatbot.

c. The Contest is being organized and managed by Corporate incentive Solutions Private Limited_(hereinafter referred to as “CISP”/ “CISP”) on behalf of ITC.

 

2. Eligibility and Contest _____:

a. This Contest is open for all Indian citizens residing in India who (i) are eligible to enter into a contract under the laws of India; and (ii) are of age eighteen (18) years and above on the date of participating in the Contest.; and (iii) hold a valid Pan Card, Aadhar Card, Passport or Voter ID Card.

b. The Contest is open to all persons mentioned above in Clause 2(a) with the exception of employees of ITC and CISP, their immediate family members i.e., ITC employees’ spouses, domestic partners, parents, grandparents, siblings, children and grandchildren), and CISP’s affiliates, advisors, advertising/Contest agencies are not eligible to enter or participate in the Contest.

c. This Contest is open to all the states of India.

d. Only Indian Nationals holding valid PAN CARD, AADHAR CARD, PASSPORT or VOTER ID CARD for verification purpose shall be entitled to participate under this Contest. 

 

3. Contest Period & Contest Timings:

a. The Contest is valid only in India for a limited period of 75 days starting from 18.10.2024 at 00:00:01 a.m. to 31.12.2024 at 23:59:59 p.m. (hereinafter referred as "Contest Period"). ITC reserves right to cancel/reduce/amend/extend/modify the Contest Period at its absolute discretion without giving any notice/intimation to the Participants and without any liability, without assigning any reason whatsoever. No claims/questions shall be entertained in this regard.
 

4. How to Participate:

For the purpose of these T&Cs, “Meta Platforms” shall mean and include Facebook and Instagram.

a. Step 1: Any Participant who desires to participate, can click the ‘Call-to-Action’ link on the relevant post on Meta Platforms and/or YouTube.  Participants can also enter the Contest by directly clicking on the contest website link available on the official “Mad Angles” page and/or handle as follows: 

              1. Facebook:

              2. Instagram:

              3. YouTube:

 

b. Step 2: After clicking the link as mentioned above, you would be taken to a web site (“Contest Website”) on your smart phone’s web browser (if link is clicked on YouTube).  If link is clicked on any of the Meta Platforms, you will be redirected to the Bingo! Brand’s WhatsApp Chatbot.

c. Step 3: The Contest Website / WhatsApp Chatbot would then let you participate in the Contest by sharing your consent to the terms and conditions, and entering your creative answer to the Contest question, “Why did we send Bingo! Mad Angles Red Alert to space?”

d. Step 4: The Contest Website / WhatsApp Chatbot will ask you to enter your name, mobile number, and pin code. Only upon successful submission of all the details as  asked on the contest Website/ WhatsApp Chatbot, the Participation will be considered to be completed. 

 

This Contest is being organized on a "best efforts" basis and participating in this Contest is voluntary. 


4A. Valid Entry:  

 

Necessary Terms for a valid entry: As determined by ITC, in its sole discretion, all entries (and/or any picture uploaded for the Assured Prize) must meet the following guidelines:

  • All entries submitted must comply with these Terms & Conditions and any Terms of Use of the Contest Website;

Further, any entry,

  • Cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or contain nudity;

  • Cannot promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;

  • Cannot be obscene or offensive, endorse any form of hate or hate group;

  • Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities;

  • Cannot defame, misrepresent or contain disparaging or slanderous remarks about CISP or ITC Limited, their customers or their products, or other people, products or companies;

  • Cannot contain trademarks, logos or trade dress owned by others (except ITC Limited’s trademarks, logos or trade dress of the Product), or advertise or promote any brand or product of any kind (except the current Product as marketed by ITC), without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;

  • Must be original and cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, except such materials owned by ITC Limited) without permission and cannot be plagiarized from any source;

  • Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which ITC Limited or CISP wishes to associate;

  • Cannot depict, and cannot itself, be in violation of any law.

If an entry does not meet the necessary terms provided herein, it shall stand automatically disqualified. Further, ITC may take an action against any entry that is illegal, dangerous or fraudulent in nature.

 

5. Prizes:

a. For the purpose of this Contest:

i. “Winners” means Participants who have won any of the prizes. All Winners will be selected basis the most humourous answers to the Contest question. A total of 10 Winners would be selected as part of the contest.

ii. “Prize(s)” means the Grand Prize(s) or Rewards, as the case may be, won by Participant(s), details of which are elaborated in Section b (i), (ii) below.

iii. “Participants” means the consumers participating in the Contest, and shall individually be referred to as “Participant” and collectively as “Participants”.

 

b. Prize & Rewards:

i. “Grand Prize” (also “Mega Reward”) means Samsung Galaxy Smartphone which will be awarded to 1 winner for the Contest Period, in accordance with terms hereof. The Winner would be the Participant who has completed the participation in the Contest and fulfill all eligibility criteria laid off herein in the terms and conditions, in the Contest Period. The mobile number entered by the Participant at the time of registration would be considered for this purpose.

ii. “Rewards” means Samsung Galaxy Smartwatch or Samsung Galaxy earphones, and are the prizes declared by ITC/ CISP for 9 individual Winners during the Contest Period, in accordance with terms hereof. The Winner would be the Participant who has completed the participation in the Contest and fulfill all eligibility criteria laid off herein in the terms and conditions, in the Contest Period. The mobile number entered by the Participant at the time of registration would be considered for this purpose.

 

c. Participants to take note of the following terms with respect to the Contest:

i. The Prize cannot be transferred, exchanged or redeemed for cash. In the event that the Winner does not accept/claim the Prize in the time and manner stipulated in the SMS that is sent confirming the reward then the Prize will be forfeited by the Winner and for avoidance of doubt, cash will not be awarded in lieu of the Prize. Prizes must be taken as offered and cannot be varied. Any unclaimed Prize is not-transferable, non-refundable and non-redeemable for other goods or services and cannot be taken in exchange for cash. This will include all cases covered in Clause 12 below.

 

6. Winner Selection:

a. Winners for Reward will be selected based on the creativity, uniqueness and humour content of the answer to the Contest Question. Winners shall be chosen from a pool of eligible and valid entries in the manner, described in Section 5  ITC or CISP reserves the right to not declare the Winners for a particular category.  Creativity, uniqueness and humour content will be decided at the discretion of ITC and/or the CISP.

b. Prizes will be given subject to the Winner satisfying the verification process of the CISP.

c. The Winner shall be responsible to comply with the registration process, related formalities, and production of any /all such documents/information as may be required by the Company and the CISP or authorities in connection with the Prize.

d. The PAN card, , Passport, or Voters ID will be the documents based on which the verification will be done if necessary.

e. A Participant who has won a Reward will not be eligible to win any other Prizes during the contest period. A Participant who has won a Grand Prize will not be eligible to win any other Prizes during the contest period.

f. The Mega Reward Winners will be contacted by CISP wherein the Winners have to provide their details such as name, mobile number, email ID, address and other details. The call would be made within 96 hours of the date of declaration of Mega Reward Winners on the mobile number used for participating in the Contest. The mode of delivery of the Mega Reward will be communicated to such Winner by CISP.   

 

7. Contacting Winners:

a.If the Participant is selected as a Winner, will be contacted on the mobile number they provide on our landing page / the mobile number they use to participate in the contest via the WhatsApp Chatbot, for their dispatch address. The Prize will be directly dispatched to them post getting their address .

b. Winners will be required to respond to confirm eligibility and to provide verification documents within 2 days of initial contact by CISP to be eligible for the Winner selection process. Winners will be required to share the verification documents as provided below:

Copy of the following being a valid Government issued ID proof and Address proof and PAN Card for identification, verification and TDS purposes only.

c. No Prize will be awarded if the information presented by the Participant(s) at the time of entering the Contest is not factually correct.

d. In the event of death of a confirmed Winner, no nominees or heirs or any other person shall be eligible to the Prize and no claim from the nominee or his/her legal heirs of the confirmed Winner or any other person shall be entertained for receiving the Prize.

e. The Prize will be directly dispatched on the address provided on the website during participation.

f. CISP will send an intimation through e-mail/SMS when the Prizes are dispatched to the Winners.

g. Any complaints regarding the non-delivery of the product should be made within 7 (seven) days from the time of dispatch (intimated through e-mail/SMS) of the products by CISP.

h. For any Prize delivered via courier, as a practice, courier companies try to deliver the said prize 2 (two) times to the customer. If at the first instance the courier company is unable to reach the customer for various of reasons such as (not limiting to): the customer not being present at home, having his/ her phone switched off, has changed his/her delivery address, has provided a wrong delivery address etc., the courier company will try to contact the Winner one more time. If the product is returned in such cases, CISP will not be liable to dispatch the Prize again.

i. CISP will ensure to supply the Prizes in good condition, However, CISP & ITC shall not be liable/responsible for any defect in the product. The guarantee and warranty of the product shall be transferred, as received from the manufacturer/distributor and all claims towards warranty need to be taken up with the manufacturer/distributor directly.

j. No request for change in color, size, model etc. will be entertained by CISP or ITC.

 

8. Terms and Conditions: Prize

a. The operational part of the scheme like handling and distribution of Prizes, shall be managed by CISP.

b. Prize once delivered cannot be replaced under any circumstances.

 

9. Publicity:

a. By participating in the Contest, all Participants agree that ITC shall be at liberty to use the Participant’s name and/or photo and/or video and/or entry and that may appear in any advertisements/promotions/media coverage or publicity in any form which exists today or will be known anytime in the future, without any consideration to the Participant and/or the Winners. No fees or other sums are to be paid to the Participants or Winners on account taking part in the aforementioned advertisements / promotions and they shall not raise any objection, protest or demur to such coverage or in this regard.

 

10. Intellectual Property:

a. All right, title and interest, including but not limited to the intellectual property rights, in the Contest and the promotional material(s), all data collected as a result of this Contest and in any and all responses received shall vest solely and exclusively with ITC at all times. ITC or any person or entity permitted by ITC in this regard shall be entitled to use the responses received or any information in connection with the entry in any media for future promotional, marketing, publicity and any other purpose, without any permission and or payment to the Participant.

b. All material submitted in connection with the Contest (whether written, audio, electronic or visual form, or a combination of those) or any photographs, video and/or film footage and/or audio recording taken of Participants are assigned to ITC upon submission and become the property of ITC exclusively. ITC may use the material in any medium in any manner it sees fit. Copyright in any such material remains the sole property of ITC.

 

           Processing of Information 

a. By sharing their personal information with ITC, the Participants consent to collection, storing, processing and use of personal information i.e. name, address, mobile phone number (include other details as applicable) by ITC, its affiliates, associates, agents, contractors and other third parties. Personal information given by the Participants shall be used to deliver Prizes and for promotional activities by ITC, its affiliates, associates, agents, contractors. The personal information is being collected by CISP and shall be retained by CISP.

b. The Participants have an option of not providing the personal information as required under this Contest. The Participants also have an option to withdraw their consent in relation to usage of personal information during the Term of the Contest. In such cases, the Entry of the Participant shall not be considered and Participant shall not be eligible for the Prize. The Participants may reach out to itccares@itc.in for such withdrawals.

c. By participating in this Contest, the Participants acknowledge and consent to transfer and/or disclosure of their personal information by ITC to any third party authorised by ITC for providing services in relation to this Contest.

d. The personal information collected in this Contest will be used to declare the Winners on the website, deliver the Prizes and to communicate promotional offers or information about products by ITC.

 

11. Agreement to Terms and Conditions

a. The Contest is subject to all applicable central, state and local laws and regulations in India.

b. ITC reserves the right to terminate the Contest at any time or modify the terms and conditions of the Contest, at any time in its absolute discretion, without advance notice and/or assigning any reason thereof and will not be liable for any consequential losses/damages. The decision of ITC on matters related to Contest will be final and binding in all matters related to the Contest. No claims/questions shall be entertained in this regard.

c. ITC reserves the right to exclude any person from the Contest on grounds of (i) misconduct or criminal record; (ii) tampering with the entry process or the operation of the Contest; (iii) acting in violation of these terms and conditions; (iv) acting in an unsportsman like or a  disruptive manner or with intent to annoy, abuse, threaten or harass any other person; or (v) for any other reasons, as it may deem fit and proper. No communication in the regard will be entertained.

d. ITC shall not be responsible for any outage in the network services during the Contest Period.

e. ITC shall not be held liable if the Participants do not have mobile phones that support the Contest Weblink.

f. ITC and the CISP shall not be responsible for (including but not limited to):

i. For any SPAM generated messages

ii. For the operator code (the code from which the SMS is received) not being displayed on the user's mobile phones

iii. For any SMS message delivery failures

iv. Any lost, late or misdirected computer transmission or network, electronic failures or any kind of any failure to receive entries owing to transmission failures or due to any technical reason

v. If the Participant has registered himself to the DND of the telecom provider/ the Participant has registered with National Do Not Call Registry/ Participant has specifically requested for not receiving messages for the specific campaign/contests. The Participant putting a missed call under the terms of this Contest is express consent on the part of Participant to exempt ITC and CISP from DND restriction imposed by the relevant Participant.

vi. Other conditions beyond its reasonable control

g. By participating in the Contest, the Participant grants an exemption to ITC or CISP from applicability of NDNC (National Do Not Call) Registry regulation for the limited purposes of communication on the Contest. Consumers who have won any Prizes under the Contest will be contacted by the CISP for collection of further details to ensure delivery of the Prize and such Prize shall only be dispatched if the necessary information as requested for by CISP have been provided. The Participant shall be solely responsible for any errors in such information provided. 

 

12. General Conditions

a. Each Participant represents and warrants that he/she is legally competent to enter into binding contracts under applicable laws. By taking part and/or entering into the Contest, the Participant warrants that all information provided by Participant regarding Participant's name, age, state, city, address, phone number, etc., is true, correct, accurate and complete.

b. By participating in the Contest, Participant warrants and represents that the entry:

i. is the Participant’s original work,

ii. has not been previously published,

iii. has not won previous awards, (d) does not infringe upon the copyright, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;

iv. The Participant will indemnify and hold harmless, ITC and CISP from any claims to the contrary. Any Participant whose work includes likenesses of third parties or contains elements not owned by the Participant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including CISP’s use of such Entry, in a form satisfactory to administrator, upon request, prior to awarding of prize.

c. ITC and/or CISP will not be responsible for any NDND (National Do Not disturb) Registry regulation. Participants may be contacted by Bug City for collection of further details to ensure delivery of the Prize and such Prize shall only be provided if the necessary information as requested for by CISP has been provided. The participant shall be solely responsible for any errors in such information provided. You agree that for the purpose of processing any Prize, the CISP may need to collect personal and/or sensitive personal information (“Personal Information”) from the Participant to ensure delivery of the relevant Prize. Such Personal Information shall be used and processed in accordance with provisions set out in Section 11 above. Participants eligible for a Prize give their consent to the collection, use and processing of such Personal Information upon sending the Missed Call/Website to the nominated number/weblink on the Product pack.

d. ITC or CISP shall not be liable to perform any of its/their respective obligations under the Contest or in respect of the  Prize where it is unable to do so as a result of circumstances beyond its/their control in the nature of fire, explosions, natural calamities, state emergency, riots, or any other force majeure condition, etc., and shall not be liable to compensate the Participant in these circumstances. ITC or CISP shall not be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any government restrictions or any force majeure events including acts of Gods or any other circumstances beyond the control of ITC or CISP.

e. The decision of ITC or CISP, as regards the selection of Winners and distribution of the Prizes shall be final, subject only to ITC 's approval. No correspondence or any other claims whatsoever, in this regard will be entertained.

f. No queries, claims, dispute, complaints or grievances shall be entertained by ITC and CISP after 5 business days from the date of the closure of the Contest.

g. The Prize cannot be exchanged and is not transferable and cannot be converted into cash.

h. Nothing contained herein amounts to a commitment or representation by ITC to conduct further contest of the same or similar nature as that of the Contest.

i. None of the provisions of these terms and conditions shall be deemed to constitute a partnership or agency between any Participant and ITC and the Participant shall not have the authority to bind ITC in any manner whatsoever.

j. ITC or any of its respective officers/employees/directors shall not be responsible for Participant not winning any Prizes due to delayed, lost, mutilated, corrupted or illegible documents etc. of the Participants.

k. Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of ITC or CISP.

l. ITC or CISP accepts no responsibility for late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, loss of SMS, loss of internet connectivity, unique codes, documents, demand drafts, claims or correspondence whether due to error, omission, alteration, tampering, unauthorized data hacking, deletion, theft, destruction, virus attack, transmission interruption, communications failure, hardware failure or otherwise. ITC or CISP shall not be liable for any consequences of user error including (without limitation) costs incurred.

m. If a Participant is dissatisfied with the Contest or the Contest rules and/or any content or any requirements of the Contest form, the materials available related thereto, or with these terms and conditions, his/her sole and exclusive remedy is to not participate in the Contest.

n. If a person eligible to participate in the Contest chooses to access the weblink for the Contest from outside India, he/she shall do so on his/her own initiative and shall be responsible for compliance with applicable local laws of the country.

o. This Prize cannot be treated as a cash equivalent under any circumstances or interpretation and ITC or CISP shall under no circumstance exchange any Prize or voucher for cash.

p. Validity of Prize cannot be extended, or new Prize cannot be provided against the expired/unused vouchers.

q. CISP shall provide the Prize on an "as-is basis" and without any warranty or guarantee concerning the quality, suitability or comfort, and ITC. and/or its associates, affiliates and/ or its management, directors, officers, agents, representatives shall not be responsible for or liable (including but not limited to the product and service liabilities) for deficiency and/ or defect of any Prize or for any kind of consequential damages/ loss, in any manner whatsoever.

r. Only Indian Nationals holding valid PAN CARD, AADHAR CARD, PASSPORT or VOTER ID CARD for verification purpose shall be entitled to participate under this Contest.

s. Gift Tax  including TDS will be borne by  in accordance to the applicable Income Tax regulations. Following the winner announcement, the Winner must pay the applicable TDS amount on rewards exceeding Rs. 10,000/- to CISP via bank transfer, demand draft, or cheque. Winners will be communicated the TDS amount and the TDS date applicable to their winning. The Prize will be dispatched only upon receipt of the said TDS amount. If the required TDS amount is not deposited to by the TDS date, the Winner will lose his entitlement to receive the Prize. Copy of the challan of the TDS deposited to the Income Tax Department (‘TDS certificate’) will be provided to the Winner in due course as per the applicable law.

t. Any queries pertaining to the Contest, delivery of Prizes will not be entertained done during public holidays and bank holidays.

u. Only one registration in the Contest will be entertained per person (i.e., per person, per mobile number, per e-mail ID and per entry will be allowed only). Even though multiple entries to the Contest i.e., multiple participations by the same person is allowed, one Participant is eligible to win one Prize only.

v. CISP is acting as an executing agency for this Contest and holds no legal and financial liability on unclaimed offers, incentives, vouchers, etc., beyond the applicable period of the Contest.

w. Under this promotion, the Prizes are being offered directly by CISP. ITC is not responsible either directly or indirectly with respect to any matter pertaining to the Prize offered in this contest.

x. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of ITC or CISP, including but not limited to technical difficulties, unauthorized intervention or fraud, ITC reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to invalidate any customer; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate or cancel the promotion, as appropriate.

y. ITC and/or CISP is not responsible for any problems or technical malfunction of any telephone or network or lines, servers or providers, computer equipment, software, technical problems or traffic congestion on a mobile network, or any combination thereof, or any other technical failures including any damage to entrant's or any other person's mobile handset or computer related to, or resulting from, participation in this promotion or the downloading of any materials related to this promotion.

z. Any attempt to deliberately damage Contest website or the information on the website, to cause malicious damage or interference with the normal functioning of the website, or to otherwise undermine the legitimate operation of this promotion may be a violation of criminal and civil laws and should such an attempt be made, whether successful or not, ITC and CISP reserves the right to seek damages to the fullest extent permitted by law. If ITC or CISP suffers loss or incurs any costs in connection with any breach of these Terms or any other legal obligation by an entrant, the entrant agrees to indemnify ITC and CISP for those losses, damages, and costs.

aa. ITC does not endorse the quality of any of the products or services being offered by the CISP.

bb. All prizes are supplied by Corporate incentive Solutions Private Limited, address at _____________ ; and E-mail: _________ . All queries should be sent to the said address.

 

13. Release and Limitations of Liability:

a. ITC and CISP shall under no circumstances be liable, whether jointly or severally, for any loss or damage suffered or sustained (including but not limited to consequential loss), including for personal injury or property damage suffered or sustained, as a result of acceptance of any Prize or participation in the Contest.

b. ITC and/or CISP accept no liability, whether jointly or severally, for any errors or omissions, whether on behalf of itself, CISP or third parties in relation to the Prizes.

c. The Participant shall be solely responsible for any consequences which may arise due to his/her participation in the Contest by conducting an illegal act. Participant also undertakes to indemnify ITC and/or CISP and/or  their respective officers, directors, employees and agents (together “Indemnified Persons”) on the happening of such an event (including without limitation cost of attorney, legal charges etc.) on full indemnity basis for any loss/damage suffered by CISP the Indemnified Persons on account of such act on the part of the Participant.

d. In consideration of ITC allowing the Participant/s to take part in the Contest, to the maximum extent permitted by law, the Participant/s waive and release each and every right or claim, all actions, causes of actions (present or future) each of them has or may have against ITC, its respective agents, directors, officers, business associates, group companies, sponsors, employees, or representatives for all and any injuries, accidents, or mishaps (whether known or unknown) or (whether anticipated or unanticipated) arising out of the Contest or related to the Contest or the Prize of the Contest.

 

14. Dispute

a. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the Participants and/or ITC and/or CISP, shall be governed and construed in accordance with the laws of the Republic of India. The courts of competent jurisdiction at Bengaluru shall have exclusive jurisdiction to determine any and all disputes arising out of, or in connection with, the Contest. Participation in the Contest is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including (without limitation) this clause.

 

15. Sponsor

a. ITC Ltd is a sponsor for the Contest and its Prizes and its liability as sponsor shall be limited to funding of the Prizes set out in these T&Cs (subject to all terms and conditions mentioned herein). The Contest shall be operated and conducted by CISP and shall administer all the necessary formalities and procedures to give effect to this Contest and shall be solely liable for selection of Winner and distribution of Prizes and overall operation of the Contest.